Blu-ray, Cut Prices Or You're Toast

Paul Sweeting at ContentAgenda argues that Blu-ray needs to stop pretending it’s a revolutionary new format like DVD and start acting like what it is…a minor quality improvement that consumers won’t pay any more for.

The first order of Blu-ray business for 2009 is an adjustment in strategic planning around the format, by both hardware makers and the studios, some of which will happen naturally but some of which will be forced on the industry.

First and foremost, the PlayStation 3 Trojan Horse strategy has been a bust. For a number of reasons (some related to Blu-ray, some not) the PS3 has fallen into a distant third in the game-console sweepstakes, behind the Xbox 360 and Nintendo’s Wii.


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