Blogs originated as personal soap opera boxes where individuals can put across their views, feelings and aspirations. Due to this, blogging was highly associated to setbacks and procrastinations. Now, blogs are utilized as a medium of expression of every niche over the World Wide Web.
A lot of experts are now making use of blogs to convey vital information to the reading public. Major internet bigwigs are now making use of blogs to make themselves known. Almost everyone these days own a blog.
The reason blogs have become so popular is because there free and easy to setup. So unlike a traditional websites users don’t have to pay for hosting or know anything about HTML or fancy website creation. They can just sign-up for a blog and get started. This has enabled everybody to have there own internet outlet to express their views and promote products.
Just recently people have begun using blogs to increase there website traffic and search engine ranking. Because search engines “love” new content, if you install a blog on your website every time you update your blog, search engines will come and index your website and this will help to increase your search engine ranking. And the higher up you are in search engines the more organic traffic you get.
Blogs also allow you to draw traffic from social networking sites. And because there free you can start as many as you want and use them to promote your products and services anyway that you like. You can even have several similar blogs and use them all to drive traffic to your website