2008, it was predicted, was to be the beginning of the end for Microsoft. It’s lead over Sony was born of an early launch and the competition fumbling its first year, some said. But with the forward-looking PS3 picking up steam, the 360 would slowly lose market share and eventually cede the year, sales-wise, to Sony.
Now however, it looks like that won’t be the case, and the reason for the turn-around is also the story of the console’s 2008—a series of strong management decisions and wise market reads that could give the business the strength to power through the entirety of the generation.
Edge will also be covering Sony, Nintendo and the PC’s past 12 months in the days to come.